Shahid’s Persona Research Details
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Persona-1: Tarun
Bio
Interested to collect paperback books and see them in shelf &
like to enjoy reading with the touch of pages.
Likes& Dislikes
Don’t like to read on screen at any cost.
Likes to collect Romance/Love/Thriller fiction genre and
Academic
Likes to use Technology-Online Purchasing
Purchase decisions based on suggestions &
Recommendations
Motivations:
Once started to read, have to complete any cost asap depends
on book.
Pain
Not interested to pay hefty price.
Expectations:
Storage space-No Rereading—Likely to buy another rack extra
Not interested to lend to others only just for money
Libraries:
Pain-Not knowing actual timings
Interested to borrow from library but on door step.
Expenditure
Yearly spending: 3000
Avg price
Max rice of a book purchased
Assumption Validation
Interested to exchange
book directly to other user rather than dropping off provided the user
must be behaving like a professional.
Prefers dropping in
stall/vendor/third-party only when faced any kind of odd behavior before from
the other user.
Persona-2
--- Roshan
Bio
Interested
to read in hardcopies and enjoys friction while turning pages.
Likes
& Dislikes
Likes to
purchase paperback on online/Offline.
Prefers eBooks
for academic/Office purpose as they are portable.
Purchase
decisions based on reviews & recommendations from friends.
Motivation
Purchasing based
on Author’s previous work and type of genre.
In some case
reads first chapter and decides to buy.
Likely to
complete a book in 2days if no external disturbances involved.
Pains
Waiting for
book when it isn’t available anywhere.
Shifting a
whole rack of books while relocating.
Libraries
Likes to
read in library for the ambiance.
Interested
to borrow book at door step only as a last priority.
Expenditure
Yearly
spending: 1500
Max price
book: 800
Avg price of
a book: 300-350
Assumption
Validation
Unlike to
lend his books to others.
If he lends,
expects to receive book in same condition as given (as it is).
Prefers to
borrow only for hours, if he liked it then purchase a new copy of it.
Persona-3:
Shubam Sahu
Bio
Interested
to read e-books in beaches or while travelling. Habit of highlight in e-books
for future reference.
Likes
& Dislikes
Likes to
mark, copy and save it in digital document in e-books and easy usage of
dictionary in kindle.
Interested
to purchase 1-2 books paperback copies in a month.
Preferred to
buy Hardcopies if E-books & hardcopies are available at same cost.
Preferred to
read Fiction/Thrillers for stories.
Dislikes
love/romance
Likely to
access a pdf version of a book within few google searches and highly unlikely
to purchase it with high prices (>70).
Pains
Pileup of
paperbacks purchased and takes time to obtain interest to read them.
Eyestrain
while reading for longtime on screen but adjusted because of modes given
reading mode, night mode in gadgets.
Wait till
prices come down for a specific book if hefty prices.
Takes more
time to read in home because of many distractions.
Advantages
on e-reading
Downloadable,
easily available, portable, sync across multiple devices, dictionary
Expenditure
Avg spending
Per year: 5000-6000Rs/- (Foreign authors) – E-books+Paperback+AudioBooks
Motivations
Re-reading-
Likes to refer some highlighted or paragraph or side headings for remembering.
Personal
Development books are mostly interested for self-improvement.
Libraries
Ambiance,
Silence keeps you focused on reading a book.
Interested
to utilize doorstep books from library.
Assumption
Validation
Hardcopies
are for reading and showoff in your collection in home if taken above scenario
into consideration.
Likely to
lend books to people in neighborhood.
Expected to receive
book in same condition without any folding, highlights.
Interested
to give book by himself provided he/she must around his community, Office etc..
and the receiver should be known.
Mohan’s Persona Details Docx
Name: Vasudev moorthy
Age: 50+
Occupation: Management consulting
and professor in couple of schools
Status: Married
Place: Pune
Bio:
Vasudev moorthy is a management consulting and professor for past
20years. He’s self disciplined and family person. He loves to read many books
and in fact he has a passion towards writing books. He published around 10
books which is quite popular.
Motivations / Goals
Share kind of knowledge while writing
books. 2 or 3 are called non-fiction books (Based on specific skills or
knowledge). He wrote friction books also
which doesn’t have facts.
How to write a proposal,
organizational theory.
When you feel u have lot of
experience and there is a gap, that’s the motivation to write books
Reading books is not consistent,
when we are busy or not in a mood to write books we won’t read books. You may
look certain kind of books or variety of books. He will find particular author
and read only his books because he likes the language and likes the thought
process. Some of the time you will not feel reading at all. If you have time to
read also it won’t motivates to read books because of many reasons.
People
won’t have a habit of reading a complete book at one stretch.
1St
preference is hardcopy rather than E-book. Because as writer he loves to read
books by hardcopy as the quality of hardcopy books a higher. Even bad books can
be easily published in E-books so it has no quality.
He’s
happy to spend RS.300 per book.
As a
writer he has the community of people who would suggest him to read some
specific book. And then he will go and buy books and read. He read many books
depend on the mood, likes and suggest from his friend.
If the
money is high around 500, he little bit hesitate to buy books
He also
red very bad books and he literally through away. He has many books in his
shelf which is not even opened and red and that’s a waste inventory.
He does
sometimes read the same books again.
Waste
books remain in his shelf for a long time and even rats will eat the books.
He will
sell those books to 2nd hand book seller guys.
He used
to visit British library a lot.
The
people are still reading and preferred to read books in this digital age.
E-book
cannot replace the touch and feel for a hardcopy book.
Name: Kishan malur
Age: 35
Occupation: Product manager in
Technology Company and professor in couple of schools
Status: Married
Place: Pune
Bio:
He’s
an occasional reader; it means he reads books when someone recommends him (He
needs some recommendation before he buys).
If he
wants to read a book which is urgent, he goes for E-books like kindle. Or else
he will go and buy it in Amazon. But he likes hardcopy
Cost
matters - If the cost is less in kindle (199/-) than Amazon (600/-), the price
is high and he would probably go with kindle.
If the
book is so good to read, he will buy the book rather than kindle. (These are
important book which he doesn’t want to lend anybody)
He like
Autobiography, history, Politics, Current affairs, business books (start with
why, so good they cannot ignore you)
He don’t
like reading fiction and novels (He don’t enjoy reading these books)
He can
spend Rs.3000 to 4000/- for a book. If it is a carrier related books.
His goal
is to spend at least 30mins every day on reading books.
If he
wants to read book he read and it depends on his work pressure but his habit is
to read books before going to his bed.
If the
book cost is high he tries to borrow the book from his friend or try to buy
some 2nd hand books.
Because
the books that are filling up on his shelf he gave away all the books to paper
wale guy. Before that he asked to his friends and family to get the book and after
they refuse to buy he sold it to paper wale guy.
He
receives book by gifts, he buy books, he borrow books – These are the three
ways where he get books.
He buys
the book as that book is important but after some years he don’t want that
books as it is outdated. Such kind of books he really wants to give away even
if it’s free.
Some
category of books which is special to him, and he don’t want to share with
anyone even with friends.
Some
other category of the books which he is ready to lend and share with friends
but doesn’t want to give away to paper wale guy.
He
doesn’t have any problem in reading E-books. But that doesn’t mean he’s
ignoring hardcopy books.
Small
incident: - His daughter wants to read Harry potter books but he doesn’t
encourage his daughter to read from kindle. He needs hardcopy book but the book
costs high and he doesn’t know where his daughter will like the book or not
after reading chapter 1. So in this situation he definitely wants to borrow or
rent a book, and somehow he got the book from his neighbor friends. (The pain
point here is, he struggled to get the book for rent and he doesn’t know which
neighbor has the book)
He’s ok
to read 2nd hand books but the book should be clean and he’s happy
to lend books if the book is returning back safe.
He’s not
happy to give his book to some X person, if the person has some social identity
then its ok to lend his books to him.
Zaki’s Persona Research details
Generalized
Assumptions
Children College MNC Employees Middle Aged
Graphical books
Fiction Tech
Literature
Short Stories Love Stories Business/Management
Books Auto-Biographies
Comics Motivation/Life teachings Ancient History
Fantasy Series (HP) Personal
Development
Sacred books
Foreign Authors
E-Book:
Pros:
Cost effective
Portability
Marking/copypaste
Cons:
Eye Strain
Hardcopy:
Pros:
Interested for borrowing.
Cons
Piling up
Libraries:
If New collection
Ease of availability
Ambiance- Silence/Focused Reading
Rentor-Rentee
Details & Profile Required
Observations
1. Pages, Images, fonts
